Jaime de Mora Navarro, VP Sales in Carto, member of the Docuten Advisory Board

With more than 10 years of experience in the technology sector and a wide range of business experience, Jaime de Mora, VP Sales of Carto, joins Docuten’s Advisory Board. Technological entrepreneur, with extensive experience in international business and scale of companies, Jaime joins the Advisory Board with the aim of contributing his experience in sales and internationalization acquired during the growth process of Carto, a mirror in which Docuten wants to look in.

Who is Jaime de Mora? How would you define yourself in one sentence?

Jaime de Mora is a passionate technological entrepreneur with extensive experience in international business and company scaling.

What has been your career path?

After a particular start as a sports commentator, a master’s degree in management at the Instituto de Empresa  the corporate worlds doors opened for me. In different sectors and countries (Hong Kong, Mexico or Kuwait), always within the business development area.

My time at IE and my entrepreneurial blood (both my father and mother) encouredged me to launch two companies, with very different outcomes. No doubt an invaluable learning experience.

After several collaborations and mentoring with other start-ups, Miguel Arias, then COO of CARTO, gave me the opportunity to set up the commercial structure and since then I have not only been able to help raise over 30 million, but to expand to over 80 countries. Work that I have combined with my work as a Lecturer in Growth Strategies on the IE MBA and in different Masters in Data Analytics. Now,  located in New York, I also advise other startups, in some of which I have also invested.

How did you hear about Docuten?

First by the press and social networks, as one of the startups to take into account at a technological level in Spain. Its growth in the last year has not gone unnoticed by Spain’s entrepreneurial ecosystem.

Also, the fact that a friend like Koh Onozawa’s with his talent and career has bet on Docuten has been key to me joining the project. 

What do you think you will bring to the table as a member of Docuten’s advisory board?

Vision and strategy in its growth, both nationally and internationally. Also experience in scaling up and structuring the team as it grows and faces new challenges. It is undoubtedly one of the most interesting phases, but one in which more mistakes are made in any start-up. Especially in the go-to-market part.

How do you see Docuten’s future, taking into account the business trend towards digital transformation?

With its current value, Docuten has become a totally necessary service for a large number of companies within their digital transformation process and in the search for greater efficiencies in something as necessary as invoices or contracts. Measuring return on investment is one of the biggest challenges for SaaS companies and Docuten is already something that they have successfully quantified, foreshadows a promising future in Spain.

The great challenge will come at the time of expanding internationally and in facing the particularities (difficulties and opportunities!) of each of the markets.

Mónica Fustes
Mónica Fustes